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Merc London

Founded in 1967, the brand Merc London originated from a market stall on Carnaby street. Originally catering to the Mod culture of the time, Merc is known for being a sharp cut men's clothing brand with an immaculate finish. Preserving heritage is one of the brands main aims, with many of the core pieces being identical to original garments.  

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  • Navy Cotton Harrington Jacket
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£85.00

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  • Wine Cotton Harrington Jacket Wine Cotton Harrington Jacket
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£85.00

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  • Black Cotton Harrington Jacket
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£85.00

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  • Truman Grey & Red Zip-Up Track Top
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£60.00

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  • Bromley Navy Knitted Zip-Up Jacket
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£69.00

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  • Captain Black, Grey & Sky Knitted Polo Shirt
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£65.00

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  • Dittmer Black Zip Up Jacket
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£79.00

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  • Achilles Grey Marl Scooter Print T-Shirt
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£30.00

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  • Romeo Navy & White Colourblock Polo
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£35.00

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  • Sailor Navy 'Merc' Logo T-Shirt
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£30.00

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  • Bruce Navy & Brown Knitted Polo
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£65.00

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  • Bruce Burgundy Paisley Knitted Polo Shirt
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£65.00

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  • Oscar Blue Colourblock Jumper
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£65.00

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  • Berty Grey Mineral Marl Crew Neck Jumper
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£60.00

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  • Berty Navy Mineral Marl Crew Neck Jumper Berty Navy Mineral Marl Crew Neck Jumper
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Was £60.00
Now £49.00
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In 1967 Javid Alavi had a vision to create a brand influenced by and tailored toward the mod culture. The brand Merc London was born, originating from a market stall on Carnaby Street which quickly grew into a globally recognised iconic British brand, steeped in over 40 years of heritage.

Preserving heritage is one of the brands main aims, with many of the core pieces being identical to original garments. Famous for their Hemmingway boating blazers, Harrington jackets and vintage inspired polo shirts, Merc has adapted and grown but still has retained their distinctive identity.

In the post-war era of the 1950's Britain was culturally lacking colour but during the 60's this would change. The music scene exploded with bands such as The Beatles and The Rolling Stones. Carnaby Street become the centre of a ground breaking, trendy fashion scene for a more progressive youth. The home of Merc became the heart of the Mod movement, a youth orientated culture that inspired change around the globe.

To this day Merc still strives to preserve the brands original values and put the British Heritage brand at the fore-front of global fashion.