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Merc London

Founded in 1967, the brand Merc London originated from a market stall on Carnaby street. Originally catering to the Mod culture of the time, Merc is known for being a sharp cut men's clothing brand with an immaculate finish. Preserving heritage is one of the brands main aims, with many of the core pieces being identical to original garments.  

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  • Navy Cotton Harrington Jacket Navy Cotton Harrington Jacket
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  • Steel Blue Cotton Harrington Jacket Steel Blue Cotton Harrington Jacket
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  • Corona Black & White Houndstooth Cotton Polo Shirt Corona Black & White Houndstooth Cotton Polo Shirt
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  • Keyport Off White Cotton T-Shirt Keyport Off White Cotton T-Shirt
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  • Alan Off-White Paisley Shirt Alan Off-White Paisley Shirt
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  • Briar Black Padded Rider Jacket Briar Black Padded Rider Jacket
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  • Card Claret Red Polo Shirt Card Claret Red Polo Shirt
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  • Connell Navy Contrast Trim Polo Shirt Connell Navy Contrast Trim Polo Shirt
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  • Dittmer Black Zip Up Jacket Dittmer Black Zip Up Jacket
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  • Cubitt Blue Floral Cotton Shirt Cubitt Blue Floral Cotton Shirt
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  • Dark Grey Cotton Harrington Jacket Dark Grey Cotton Harrington Jacket
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  • Royal Blue Cotton Harrington Jacket Royal Blue Cotton Harrington Jacket
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  • Hendale Navy Panelled Knitted Polo Shirt Hendale Navy Panelled Knitted Polo Shirt
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  • Hobart Black & Red Paisley Shirt Hobart Black & Red Paisley Shirt
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  • Japster Blood Red & White Gingham Cotton Shirt Japster Blood Red & White Gingham Cotton Shirt
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In 1967 Javid Alavi had a vision to create a brand influenced by and tailored toward the mod culture. The brand Merc London was born, originating from a market stall on Carnaby Street which quickly grew into a globally recognised iconic British brand, steeped in over 40 years of heritage.

Preserving heritage is one of the brands main aims, with many of the core pieces being identical to original garments. Famous for their Hemmingway boating blazers, Harrington jackets and vintage inspired polo shirts, Merc has adapted and grown but still has retained their distinctive identity.

In the post-war era of the 1950's Britain was culturally lacking colour but during the 60's this would change. The music scene exploded with bands such as The Beatles and The Rolling Stones. Carnaby Street become the centre of a ground breaking, trendy fashion scene for a more progressive youth. The home of Merc became the heart of the Mod movement, a youth orientated culture that inspired change around the globe.

To this day Merc still strives to preserve the brands original values and put the British Heritage brand at the fore-front of global fashion.